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Customer journey mapping effectively

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How does the guide on customer journey mapping effectively capture the complexity of understanding not just the steps in a process but also the underlying emotions and motivations behind user actions, and in what ways does it provide practical, actionable insights that can be immediately applied to one's work, making it a valuable read for both beginners and experienced professionals in UX who aim to enhance the user experience from the ground up?

  • Go to Julia Jacson's profile

    posted by  in United States forum 

    The guide on basic customer journey map really hit the nail on the head! It’s not just about steps in a process, but understanding the emotions and motivations behind user actions. The article covers that perfectly. I loved how practical it was, with actionable insights I can apply to my work immediately. Whether you're a beginner or experienced in UX, this is a must-read if you're trying to improve the user experience from the ground up.

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