Workshop on Enterprise Development: Jugaad Way
One-Day Workshop Workshop on Enterprise Development: Jugaad Way
In India we have several innovative ideas however we lack bringing innovative products.
By demonstrating agility, Jugaad innovators can deal with unanticipated challenges faster and seize unexpected opportunities-such as changing customer needs-more swiftly than their competitors. 21st century businesses would only run and won by the engine known as “Innovation”.
Emerging markets are characterized by high volatility. Economic circumstances are constantly changing. Growth rates are often in double digits, and the competitive landscape is often shifting. New laws and regulations are constantly being put into place, and policy is constantly evolving. So, Jugaad innovators need to experiment as they go along and be willing to try multiple options, rather than adopting one approach at the start and sticking to it thereafter. Unlike their counterparts in Silicon Valley, Jugaad innovators do not attempt to work everything out in advance or rely on a business plan to determine the mid- to long-term roadmap for their new ventures. Instead, they improvise their next course of action as circumstances change, and they do so from within a framework of deep knowledge and passion for and with the marginal community purpose. Their approach is in fact more akin to a jazz band than to an orchestra: everything is improvised, fluid, and dynamic. As such, their strategies are organic and emergent rather than predetermined. Jugaad innovators’ flexible thinking—their ability to improvise—serves them especially well when confronted with adversity.
The workshop is designed to enable participants to:
- Understand the value of Jugaad mindset and Jugaad Innovation over structured approach.
- It's a tool to survive within volatile business environment than complement structured approach (Six Sigma).
Free: USD 0.00
RSVP: USD 0.00
Early Bird: USD 10.00
Speakers: Dr. D. Choudhury