Neurochemistry for Interactive Design & Marketing - Toronto (1-day Course)

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AlterSpark Training Academy

193 Augusta Avenue, Lower-level, Toronto, M5T 2L4 Map

Boost your skills in user experience, digital marketing and persuasive design by learning the neurochemical factors that shape your users’ emotions, motivation, cognition, and behavior.

In this 1-day workshop, you will gain a deep understanding of user experience, by learning the neurochemical factors that shape users’ responses to interactive design and marketing.

Though plain-language presentations, visuals and hands-on exercises, you will learn how your users’ neurochemistry shapes their emotions, motivation, cognitive understanding, and behavior.

We will teach you how the brain motivates users through its neurochemical reward and punishment system.

Next you’ll learn how to use interactive design and content strategies to avoid accidentally triggering negative user emotions such as anxiety, low self-esteem, and resentment. Instead, we’ll teach you how to evoke positive emotions like trust, loyalty, and pride.

The content is science-based, developed by two PhDs, an online behavioral scientist and a web savvy neuroscientist.

Although it’s science-based, the content is simple and practical. It’s presented in plain-language, with hands-on exercises, and a focus on practical applications.

This workshop is for professionals working in user experience, interactive design, web design, digital marketing, online advertising, and web/mobile development.

It’s also great for conversion rate optimization pros, web analysts/researchers, and academics/students will further appreciate the breadth of our literature review and translation of science to practice.

This workshop is great on its own, or as a complement to our other workshops, which only touch the surface of this fascinating topic.

Learn why over 1,000 professionals from so many of the world’s leading technology companies, corporations and brands have already enjoyed Dr. Cugelman’s training.

On Monday October 17, 2016 at 9:00 am (ends 5:00 pm)

Category: Classes / Courses - Professional Training - Clas

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