Surveys
게시한 사람 solorio brown 속 스페인 공개토론
Nielsen found that people who viewed a Campbell's soup spot in the form of Apple's iAd on an iPad or iPhone were more than twice as likely to recall the ad when asked later than those who viewed the same sort of TV ad. In fact iAd viewers remembered Campbell's as a brand five times more often than TV ad viewers, and they also remembered the actual message of the advert three times as often. In other words, Apple's iAds appear to be twice as effective as a TV spot.
Now the caveats. This is for a single product. It was hardly a, pardon the pun, apples-to-apples comparison, since the TV ad was passive and the iAd featured all kinds of interactivity such as recipes. The survey seems to ignore the volume of viewers each type of ad would typically have, too (a factor highly dependent upon when the ad spot was bought--like, say, the Super Bowl). Oh, and the investigation was sponsored by Apple--who quite definitely has an interest in iAds coming out of the data smelling like roses.