Ricardo Melo
O mnie
Ricardo Melo
Prywatne
- Strona internetowa:
- http://www.linkedin.com/profile/view?id=36304235&trk=tab_pro
- Ulubiona muzyka:
- rock
- Ulubione filmy:
- Predator; Bourne trilogy...action movies.
- Ulubione ksiażki:
- so manay....
- Rzeczy które lubię:
- Travel with my family
- Rzeczy których nienawidze:
- to get bothered by somebody.....
- Stan cywilny:
- Żonaty/Zamężna
Profesjonalny
- Firma/Instytucja:
- Affinity Petcare
- Strona internetowa:
- http://www.affinity-petcare.com/por/index.htm
- Dziedzina pracy:
- Pet food
- Pozycja:
- Sales & Marketing Director
- Wykształcenie:
- Mission: “Start up” Affinity business in Portugal, on both channel, Grocery and Non-Grocery. Lead, negotiate and manage the key clients of the business. Responsibility: Total strategic responsibility of the “way to the market”. Definite portfolio for both channels, commercial policy and pricing strategy. Planning, implementation and control of marketing and sales plans and on both channels. Selection, recruiting, manage, lead and motivates marketing and sales team. Develop and coordinate de sales cycles and their methodology. Define sales quotas, analyse and monitor the efficiency of sales methods, costs and results. Supervise the planning and development of marketing and communication material. Supervise the preparation, making and delivery of sales materials and promotional expositions. Select, negotiate and manage the veterinary distributor to visit veterinary clinics. Lead negotiations with Grocery chains for listings. Develop plans to grow brands in Grocery chains. Supervise the logistic handling and performance of the “value-chain”(perfect order). Total responsibility over P&L account. Results: Good coverage of specialist channel with 75% of petshops and 55% of vet clinics as clients. => 2012: specialist channel is worth €3,5 M. Grocery is worth €2,5 M. => Affinity is 3rd of Grocery. Market share of 2,8% obtained in 3 years. => Specialist brand premium, Libra is competing already for the leadership of this segment. => 2012 results: sales €6 M ; 3.400 tons of petfood sold. Ebitar €120.000, +14% over previous year.
00351 917245678
Lisbon
Portugalia
1100
Portugalia
1100
Mur
- Ricardo Melo
I am looking for a job,so that I can emigrate to Australia with a good suport (money coming in).
What I am looking for:
Sales Manager; Head of Regional Sales; Head of National Sales; Sales Director; Marketing and Sales Director.