Ricardo Melo

Sobre mim

Ricardo Melo
 Ricardo Melo
Sobre mim:
I am social person. I am a family man. Three daughters; 17 years; 12 years and one to be born in March/April of this year.
Vivendo em:
Lisbon (Portugal)
English, French, Portuguese, Spanish
Procurando por:
Amigos, Contatos profissionais
Australia, Lisbon


Musica favorita:
Filmes favoritos:
Predator; Bourne trilogy...action movies.
Livros favoritos:
so manay....
Coisas que gosto:
Travel with my family
Coisas que odeio:
to get bothered by somebody.....


Affinity Petcare
Area de trabalho:
Pet food
Posição :
Sales & Marketing Director
Profissao anterior:
Mission: “Start up” Affinity business in Portugal, on both channel, Grocery and Non-Grocery. Lead, negotiate and manage the key clients of the business. Responsibility: Total strategic responsibility of the “way to the market”. Definite portfolio for both channels, commercial policy and pricing strategy. Planning, implementation and control of marketing and sales plans and on both channels. Selection, recruiting, manage, lead and motivates marketing and sales team. Develop and coordinate de sales cycles and their methodology. Define sales quotas, analyse and monitor the efficiency of sales methods, costs and results. Supervise the planning and development of marketing and communication material. Supervise the preparation, making and delivery of sales materials and promotional expositions. Select, negotiate and manage the veterinary distributor to visit veterinary clinics. Lead negotiations with Grocery chains for listings. Develop plans to grow brands in Grocery chains. Supervise the logistic handling and performance of the “value-chain”(perfect order). Total responsibility over P&L account. Results: Good coverage of specialist channel with 75% of petshops and 55% of vet clinics as clients. => 2012: specialist channel is worth €3,5 M. Grocery is worth €2,5 M. => Affinity is 3rd of Grocery. Market share of 2,8% obtained in 3 years. => Specialist brand premium, Libra is competing already for the leadership of this segment. => 2012 results: sales €6 M ; 3.400 tons of petfood sold. Ebitar €120.000, +14% over previous year.
00351 917245678


  • Ricardo Melo
     Ricardo Melo

    Can anyone help me with hints how to do this ?

  • Ricardo Melo
     Ricardo Melo

    I am looking for a job,so that I can emigrate to Australia with a good suport (money coming in).

    What I am looking for:
    Sales Manager; Head of Regional Sales; Head of National Sales; Sales Director; Marketing and Sales Director.